In 2018 & 2019 I wrote creative SEO-friendly content for DesignerEyes.com which included blogs, product pages, brand experience pages, and celebrity sunglasses pages. I managed the design of an ecommerce website averaging more than one hundred visits per day with custom brand experience pages utilizing Shogun via Shopify
Website Blogs
Website Pages: Get The Look
This was an on-going website project where I would create custom pages featuring different celebrities wearing Designer Sunglasses. When the first land on the main Get The Look Page there is a grid of different celebrities wearing stylish sunnies!
Each celebrity square opens to its own Get The Look page featuring the designer shades. Once on that page, the user was given the opportunity to view the sunglasses or see a collection of sunglasses that specific celebrity is wearing.
The Customer Journey
Specialists can try to measure, philosophers can try to explain, but only poets can comprehend the pure enchantment Beyoncé has on the worlds of music, dance, and fashion. With a lengthy list of accomplishments, she has truly earned the title of ‘Queen B’ and we don’t think anyone else is more deserving of this royal title. If you’re on the search for a perfect pair of designer sunnies to match your inner diva, check out Queen B’s flawless looks.
Website Pages: Brand Experience
In 2018 – 2019 I created a number of website pages that we called “Brand Experience Pages”. Brand experience refers to the individual consumer’s response, such as feelings, thoughts, sensations, and reactions to what they are experiencing with the brand.
These particular webpage design projects focused on a new seasonal eyewear. Since there were a number of different brands who had new products dropping, I would create a buzz around the new fashion by writing blogs and pages focusing on celebrities wearing that exact pair.
All of these projects were research heavy. But the time it would take varied on the size of the collection and the marketing material provided.
