In 2018 – 2019 I created a number of website pages that we called “Brand Experience Pages”. Brand experience refers to the individual consumer’s response, such as feelings, thoughts, sensations, and reactions to what they are experiencing with the brand.
This particular project was focused on a seasonal sunglasses campaign with a new release of the Dita Sunbird Sunglasses. For this project I research the brand as well as the influence behind these cat-eyed shades. To support driving traffic to this page, I executed a number of different tactics including: working with an influencer on created a Youtube Review video, written blogs traffic to this page. As well as, Pinterest posts.
You can view the page live in action by clicking the button below.
This was an influencer marketing tactic where I would select eyewear that I was already creating brand experience pages for and she would then create a custom video reviewing the eyewear. This was a great video tactic for educating the audience on the look and feel of the sunglasses.