St. Luke’s at The Villages is a sister company for St. Luke’s Cataract & Laser Institute. When I worked at St. Luke’s I was also responsible for creating and publishing social media posts to multiple locations. This was one of their locations which required custom creative centered around the Doctors at their two locations as well as their unique audience which were folks who lived in the Villages.
Below is a variety of posts I created. Some I created as templates to maintain the integrity of the branding.
Social Media Content
Featured Doctors
Since there are a number of different Doctors are this location, I created multiple styles of posts that included testimonials, as well as specialties to showcase the different skills offered.
Service Pushes
Since St. Luke’s at The Villages offers a variety of different services that caters to the eyes, I created a series of different posts that showcased the services in a unique non-salesy style.
Educational Posts: Eye Facts
With social media its important not to always be selling and to educate your audience. Below are a few examples of posts I created to do just that, educate.
Employee Highlights
When it comes to posting about your employees, It’s not something that should be forced on people, but encouraged rather. The impact is two-fold, as it helps employees grow their networks, can generate new professional opportunities, helps them become more informed, and helps them become thought leaders.
Friday Fun
This is a repeat theme that I like to use a lot. It’s important that you have fun with social and remember its not just about selling a service.
Event Marketing
During the time I was working on this account COVID was at its peak. We were very limited on the events. Below are two examples of social media posts I created to advertise the up-coming events.
Website: Service Page
