St. Luke’s was founded in 1968 by Dr. James P. Gills. In 1974, Dr. Gills’ practice at St. Luke’s Cataract & Laser Institute became the first practice in the United States dedicated solely to cataract treatment through the use of intraocular lenses. St. Luke’s surgeons became widely regarded as authorities on the treatment of many types of eye conditions. Today, led by Pit Gills, MD, St. Luke’s continues the legacy of innovation, thoughtful adoption of new technologies and an unsurpassed commitment to patient care.
In addition to cataract surgery, our board-certified physicians provide expertise in the full range of ophthalmic care and surgical procedures including: Retinal treatment and surgery, Glaucoma treatment and surgery, Corneal surgery, Refractive / LASIK surgery, Comprehensive ophthalmology, and Eyelid surgery In addition to the treatment of eyes, St. Luke’s offers: Hearing services, Plastic surgery and Aesthetic skin care!
For this client I managed their social media page. My goal was to create a variety of different posts including services, tips, reviews as well as some content for engagement.
Doctor Reviews/Testimonials
Since St. Luke’s Cataract & Laser Institute had over 10 doctors all specializing in different fields, I felt it was important to show case each one and the fantastic reviews they received.
Service Pushes
Since this hospital has a variety of different services they provide, I opted to highlight each service on different days. Below you will see a variety of different posts I created..
Lasik
Throwbacks
Since St. Luke’s has so much history, I opted to create a series of posts that highlighted different achievements throughout their 50 years of service.
Monday Motivation
When in doubt, I always turn to motivational quotes on Monday. Not only is it pretty easy to create but can be a great filler when not sure what to post.
Funny Friday
Funny Friday posts are a great way to end the week, plus who doesn’t love a good laugh!
Soul Sunday
In the past I have always stay away from posting anything religious however since St. Luke’s core values comes from their faith, I created a series called “Sunday Soul” where I found different scriptures that I turned into posts.
Eye Exam Reminder
Eye Facts & Education
With social media its important not to always be selling and to educate your audience. Above are a few examples of posts I created to do just that, educate.
Employee Engagement
When it comes to posting about your employees, It’s not something that should be forced on people, but encouraged rather. The impact is two-fold, as it helps employees grow their networks, can generate new professional opportunities, helps them become more informed, and helps them become thought leaders.
National Holidays
Location & Event Marketing
Since St. Luke’s has a total of 7 different locations and one on the way. It was important that I highlight the different locations to showcase the accessibility for anyone living on the west coast of Florida.