Facebook ads are crucial for any business wanting a brand presence. There are a variety of different ads to choose from. For St. Luke’s we had a larger budget so I was able to run a variety of ads with different goals in mind.
Static Geo-Targeting Ads Featuring Main Doctors
The main goal behind these static ads was to bring traffic to the website. The second being, promote the excellent cataract surgeons working at different locations. The demographic was 60 years and older, living in a retirement community. The ad copy varied with four different types of copy. I also layered on some geo-targeting with a 20min radius for each primary locations for the specific doctor being shown in the ad. For example Dr. Ireland works at the Villages so this ad was served in that location with a 20min radius around.
Carousel Geo-Targeting Ads Featuring Main Doctors
Carousel ads on Facebook and Instagram allow you to show more products and services. From photos to slideshows, see all the ways you can tell customers about your business.
The main goal behind these was to bring traffic to the website. The second being, promote the excellent cataract surgeons working at different locations. Using the same demographic, as mentioned before. Each slide conveyed a messages to get the audiences attention.
Traffic Ads To Website: Bring Life Into Focus
The goal behind these ads was to bring traffic to the website. The demographic was 60 years and older, living in a retirement community. The ad copy varied with three different types of copy. I also layered on some geo-targeting with a 20min radius for Tarpon Springs and the Villages.
Traffic Ads To Website: Driving
The goal behind these ads was to bring traffic to the website. The demographic was 60 years and older, living in a retirement community. The ad copy varied with three different types of copy as 5 different types of image options. I also layered on some geo-targeting with a 20min radius from their main location in Tarpon Springs.
Traffic Ad: Retirement & Adventure
The goal behind these ads was to bring traffic to the website. The demographic was 60 years and older, living in a retirement community, enjoys the outdoors, has grandchildren. The ad copy varied on different interests as well as different types of CTA’s. The image options included up to 20 different types of lifestyle photos that mirrored the ad copy.