Facebook ads are crucial for any business wanting a brand presence. There are a variety of different ads to choose from. For St. Luke’s at the Villages, we had a larger budget so I was able to run a variety of ads with different goals in mind.
Static Geo-Targeting Ads Featuring Main Doctors
The main goal behind these static ads was to bring traffic to the website. The second being, promote the excellent cataract surgeons working at two different locations. The demographic was 60 years and older, living in a retirement community. The ad copy varied with four different types of copy. I also layered on some geo-targeting with a 20min radius for each primary locations for the specific doctor being shown in the ad. For example Dr. Ireland works at the Villages so this ad was served in that location with a 20min radius around.
Carousel Geo-Targeting Ads Featuring Main Doctors
Carousel ads on Facebook and Instagram allow you to show more products and services. From photos to slideshows, see all the ways you can tell customers about your business.
The main goal behind these was to bring traffic to the website. The second being, promote the excellent cataract surgeons working at different locations. Using the same demographic, as mentioned before. Each slide conveyed a messages to get the audiences attention.
Static Lead Generation Ads
The goal behind these ads was to bring traffic to the website. The demographic was 60 years and older, living in a retirement community. The ad copy varied with three different types of copy. I also layered on some geo-targeting with a 20min radius for the Villages and Brownwood location.